Today’s news was certainly a shocker: Club Nintendo is discontinuing worldwide. All the details can be found on Nintendo’s official page, but here’s the rundown.

  • A NEW customer loyalty plan is on the way. So, we’re seeing one go to usher in a new program. Well, that’s good at least.
  • The Discontinuation Schedule is as follows:
    • 1/20/2015 – Products released after this date are not eligible for Club Nintendo registration
    • 3/31/2015 – Last day to earn coins, register products, and sign up with Club Nintendo
    • 6/30/2015 – Last day to redeem coins and access your Club Nintendo account. It will shut down promptly at 11:59 PM PT.
  • Coins will not be transferred to the new loyalty program. Club Nintendo will be adding stuff throughout the rest of the year so people have a chance to redeem their coins. Anything not redeemed will be lost on July 1st.
  • In order to reach Elite Status, you must earn 300 Coins (for Gold Status) or 600 Coins (for Platinum Status) between July 1, 2014 and March 31, 2015. Members who reach Elite Status will be able to choose a downloadable game from a wide selection of Nintendo 3DS and Wii U titles. Your free Elite Status gift will be available between April 1 and April 30, 2015.

It’s bittersweet. I have 1130 coins that I’ve been harboring for physical rewards. I’m going to have to blow all of them in order to ensure they’re not wasted. But Club Nintendo has been sucking lately. Physical rewards have been extremely limited in NA, focusing more on digital rewards in the form of games. Hopefully this new program will connect Club Nintendo on a more global scale and lead to a distribution of the same products to everyone.

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